Keynote speaker

Keynote Speaker and the new emerging markets.

yossi at home

The meeting industry has seen some changes during recent years, as has the entire world and few if any industries remain unaffected. Change is the nature of existence and adaptation to change the greatest and most valuable of all virtues.

In the emerging new environment of the meeting industry and motivational speaking the term ‘motivational speaker’ itself has become unfashionable. Often the rationale is that budgets are leaner, moods more subdued and the pressure is on; what companies and organizations are more interested in is ROI (return on investment) rather than mere motivation or inspiration.

Following that line of thought the National Speaker Association of America (NSA) recommended its members change the name of their vocation from motivational speakers / keynote speaker to experts that speak. Change of name is one thing but is that the best adaptation for the new circumstances of emerging markets? With the core of their vocation quite identical most of these experts that speak do more of the same under a different title.

Changing your job title is not a change at all, like cosmetic surgery you remain the same person of the same age while trying to lure others into thinking you are different.

Motivation and Inspiration as far as I am concerned are commodities that are now in demand more than ever before.

When organizations are undergoing changes and meeting adversity, this is the time to awaken the spirit and spur the resilience of the individual and the organization as a whole. For the motivational speaker that takes pride in his charter and purpose, now is the time to deliver strong messages, remind corporate and other audiences that true strength is always found within rather than without, that adversity is a sign of a times yet succumbing to circumstances or rising above them is a matter of choice and that responsibility yields power.

To be a motivational / keynote speaker is to be a messenger of empowerment, spurring the human spirit and awakening the greatest that is to be found in each of us. A true motivational speaker is one that lives their messages as opposed to putting on an act for the audience. Being a motivational or keynote speaker is not a trade that can be learnt, for it is not the words that make the difference but rather the person sharing them.