Motivational/Inspirational Speaker and the new emerging markets.
The meeting industry has seen some changes in the last 3 years but
so did the entire world and few if any industries remained unaffected.
Change is the nature of existence and the adaptation to change the
greatest and most valuable of all virtues.
And hence in the emerging new environment of the meeting industry and motivational speaking the term ‘motivational speaker’
itself has turned unfashionable. The rationale is that since the
budgets in the meeting industry are leaner, the mood subdued and the
pressure turned on; what companies and organizations are after is ROI
(return on investment) rather than mere motivation or inspiration.
Following that line of thought the National Speaker Association of
America (NSA) has recommended to its members to change the name of
their vocation from motivational speakers to experts that speak.
Change of name is one thing but is that a true adaptation for the new
circumstances of emerging markets? With the core of their vocation
quite identical most of these experts that speak do just more of the same under a different title.
As far as I am concerned changing the name is not a change at all,
just like cosmetic surgery you are the same person of the same age
while trying to lure others to think you are different.
Motivation and Inspiration as far as I am concerned are commodities that are now in demand more than ever before.
Now, when organizations are undergoing changes and meeting
adversity, now is the time to awaken the spirit and spur the resilience
of the individual and the organization as a whole. For the motivational
speaker that takes pride in his charter and purpose; now is the time to
delivers strong messages, reminding corporate or otherwise audiences
that the true strength is always to be found within rather than
without; that adversity is a sign of a time yet succumbing to
circumstances or rising above them is a matter of choice and that
responsibility yields power.
To be a motivational speaker means to be a messenger of
empowerment, spurring the human spirit and awakening the greatest that
is to be found in each of us. A true motivational speaker is one that
lives their messages as oppose to putting an act for the audiences.
Motivational speaking is not a trade that can be learnt, for it is not
the words that make the difference but rather the person uttering them.
|
